A picture is worth a thousand words
Images will attract more attention rather than the words. So how about adding a video thumbnail of your post in the Google Search Results?
Google can show video thumbnails on the search results when you have the Google recommended tags on your site.
The steps are very simple.
- Add a unique video in your site
- Add Open Graph meta tags
- Ensure you have the full video URL
- Submit Video sitemap to Google Search Console
Adding unique video, video URL and video sitemap makes sense to me, but what is that Open Graph meta tags? 🤔
Open Graph Tags
Open Graph meta tags are code snippets which will communicate the site content to the social media like Facebook and Twitter. However, they’re slightly different from standard meta tags, as those are used for Search Engine Results Pages.
You can find more documentation about each tags on the Facebook’s official documentation page.
There are plenty of WordPress plugins are available to add og tags on your site for you. You can pick one from the official WordPress.org plugin repository of your choice and it will make your life easy.